Samsung didn’t use people in its commercials-“just product and voiceover and talking about the product benefit,” said Samsung’s chief marketing officer, Todd Pendleton. Samsung’s greatest strength was its ability to manufacture superior hardware, faster than any of its competitors, through its vast, strict, top-down management system and its superior supply chain.īut the work of the marketers at Samsung was frustratingly subpar. It’s a giant fuckin’ phone that Steve Jobs made fun of. “I am talking to you on a phone right now that Apple just copied,” Brian Wallace, Samsung’s former vice president for strategic marketing, told me years later. Samsung’s management team didn’t take Jobs’ attack lightly. He also blatantly mocked Samsung and other competitors, calling their larger phones “Hummers.” “No one’s going to buy that,” he said at a press conference in July 2010. “We are going to patent it all,” Jobs once said. Samsung executives felt Apple was trying to create a monopoly with generic patents like the iPad’s black rounded rectangle shape, a patent so silly that a court threw it out. Samsung quickly countersued for infringement of five patents relating to its wireless and data transmission technology. In April 2011, Apple filed multiple lawsuits, spanning dozens of countries, against Samsung for patent infringement. Since Apple was copying Samsung’s patents, they argued, Apple had to pay Samsung. In the end, Samsung’s lawyers reversed the offer. Justin Sullivan/Getty Images (left) Simon Dawson/Bloomberg Right: Chang-Gyu Hwang speaks at the Mobile World Congress in Barcelona in March 2015. En el caso de Alemania el juez dictaminó que Samsung realizaba competencia desleal al copiar el diseño del iPad.Ĭomo veis, Apple siempre aprovecha las situaciones para dar sus puntilladas de color características y en este caso ha aprovechado el asunto para jugar con la ironía.Left: Steve Jobs unveils the new iPhone 4 at an Apple conference in June 2010.
Para rizar el rizo, Apple ha aprovechado la ocasión para hacer referencias a los halagos que el juez comentó respecto a la extrema simplicidad de sus productos, « un producto que el usuario le gusta mantener entre sus manos«, y comenta de pasada las sentencias de Estados Unidos y Alemania.Įn los Estados Unidos declararon que la marca coreana había cometido una violación de varias patentes de diseño y funcionalidades. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad. jury also found Samsung guilty of infringing on Apple’s design and utility patents, awarding over one billion U.S. However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A copy of the Court of Appeal’s judgment is available on the following link There is no injunction in respect of the registered design in force anywhere in Europe. That Judgment has effect throughout the European Union and was upheld by the Court of Appeal on 18 October 2012. They do not have the same understated and extreme simplicity which is possessed by the Apple design. From the front they belong to the family which includes the Apple design but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. “The informed user’s overall impression of each of the Samsung Galaxy Tablets is the following. It is an understated, smooth and simple product. The design looks like an object the informed user would want to pick up and hold. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back.
“The extreme simplicity of the Apple design is striking.
Es cierto que samsung se copio de apple full#
A copy of the full judgment of the High court is available on the following link In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products: On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic (UK) Limited’s Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple’s registered design No.
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